About Us:
MoMAGIC Technologies Pvt. Ltd., founded in the year 2011, is a Data science driven mobile tech organisation, with dominance in the Southeast Asia market.
With more than 70+ data intelligence, AI, & Marketing experts in Asia, MoMAGIC Technologies is one of the leading Indian companies in the IOT and Mobile AdTech solutions. Offers innovative Mobile Marketing Campaigns & MCRM (Mobile Customer Relationship Marketing).
Job Description – App Monetization & Ad Operations Specialist
Job Responsibilities
- Drive revenue growth and yield optimization for Android and iOS app publishers through Google Ad Manager (GAM), Google Ad Exchange (AdX), AdMob, and other programmatic demand partners.
- Manage end-to-end app publisher onboarding, including SDK integrations, ad unit setup, demand configuration, testing, troubleshooting, and go-live support.
- Perform technical quality assurance of publishers' in-app advertising setups to ensure accurate ad serving, demand delivery, and revenue reporting.
- Troubleshoot app monetization issues, including low fill rates, low eCPMs, ad-loading failures, SDK errors, mediation issues, and discrepancies between ad requests, matched requests, and impressions.
- Analyze and debug in-app ad calls using tools such as Google Ad Inspector, Android Studio/Logcat, Charles Proxy, or equivalent debugging tools.
- Work with app mediation platforms such as Google AdMob Mediation and AppLovin MAX, including waterfall configurations, bidding integrations, adapters, and demand-source optimization.
- Configure and optimize GAM ad units, line items, Unified Pricing Rules (UPRs), Ad Exchange demand, and programmatic deals.
- Monitor and optimize key monetization metrics, including ad requests, match rate, show rate, fill rate, eCPM, CTR, impressions, ARPDAU, and overall publisher revenue.
- Identify revenue leakage, unnecessary ad calls, repeated requests, and inefficient ad-serving configurations, and recommend improvements.
- Manage and optimize demand sources, including Google AdX, SSPs, exchanges, DSPs, and direct demand partners.
- Collaborate with internal technology, product, business development, and sales teams to resolve publisher integration and monetization challenges.
- Provide technical guidance and ongoing support to publishers to ensure optimal utilization of MoMAGIC's monetization solutions.
- Prepare daily and weekly performance reports, conduct revenue analysis, and recommend data-driven optimization strategies.
- Monitor invalid traffic (IVT), policy compliance, app-ads.txt implementation, and ad quality to maintain a healthy monetization ecosystem.
Mandatory Skills
- 2–5 years of experience in programmatic advertising, preferably with hands-on exposure to mobile app monetization.
- Strong working knowledge of Google Ad Manager (GAM 360), Google Ad Exchange (AdX), and Google AdMob.
- Practical understanding of Android/iOS advertising SDKs, ad unit integrations, and the mobile ad-serving lifecycle.
- Experience with AdMob Mediation, AppLovin MAX, or similar mediation platforms.
- Understanding of waterfall mediation, in-app bidding, ad refresh/retry logic, and demand-source prioritization.
- Ability to troubleshoot ad requests, SDK integrations, ad-loading issues, and impression-tracking discrepancies.
- Hands-on experience configuring GAM line items, pricing rules, inventory targeting, and Ad Exchange monetization.
- Strong analytical skills with the ability to identify monetization opportunities and optimize fill rates, eCPMs, and publisher revenue.
- Good communication and problem-solving skills for coordinating with publishers and internal technical teams.
Good-to-Have Skills
- Hands-on experience with Android Studio, Logcat, Google Ad Inspector, Charles Proxy, Proxyman, or similar debugging tools.
- Understanding of OpenRTB, Prebid Mobile, in-app bidding, and SSP integrations.
- Experience with Firebase Analytics, impression-level ad revenue (ILAR), and ad revenue attribution.
- Knowledge of Google AdX MCM onboarding, app-ads.txt, and programmatic policy compliance.
- Experience managing Programmatic Guaranteed (PG), Private Marketplace (PMP), and Preferred Deals.
- Knowledge of VAST, rewarded video, interstitial, native, banner, and app-open ad formats.
- Exposure to direct demand, DSPs, and third-party programmatic monetization platforms.
Preferred Candidate Profile
- We are looking for a technically strong, analytical, and proactive App Monetization Specialist who can independently manage publisher integrations, troubleshoot complex in-app advertising issues, and identify opportunities to maximize revenue.
- The ideal candidate should combine hands-on ad-serving knowledge with a strong understanding of mediation, programmatic demand, and mobile advertising technologies.
